Some People Are Born To Drive

As Shift grows, we're excited to bring more Car Enthusiasts onboard. These heroes ride-along with buyers on their test drives, sharing the story of the car. We'll be building an experience to help recruit young people into the role. And for that, we'll need an emotional hook.

In this exploration, I'm checking out what a "gear-up" scene does to evoke that feeling.

(longer .mp4 — https://goo.gl/oiFf8k)