EnergyUK - Electricity pathways to 2030

CHALLENGE

EnergyUK

Renewable energy

Energy UK needed to publish a new document which was to be launched at an upcoming industry event as well as have it circulated in the public arena. The content of the report, exploring the current and ongoing concerns around electricity supply and consumption, was nothing unusual, however this was the first report being created in their newly refreshed corporate style since it’s revamp.

SOLUTION

Energy Pathways

I created a hero image showing an expansive ‘electricity topic heat map’ to convey the concept of all issues being interlinked and effecting each other - much like an energy system in itself. A vibrant and dynamic hero visual in keeping with the new ‘Energy UK’ visual identity.

ROLE

Art direction / Concept / Design & layout / Illustration / Imagery selection / Finished artwork