🟡 🟡 Appello Partners
Brand expressions → brand guide.
The brand collateral developed for Appello Partners was centralized around the core vision clarified for their business: Unearth your team’s potential.
Slide-based information and presentations are a large part of their workflow with teams, so a working deck template was designed and built as one of the primary brand assets for day-to-day usage.
The presentation deck became an important place where the “visual voice” of the brand was developed, then feeding into and informing the larger brand guide developed.
