Campaign Brief

This campaign was designed to introduce a captivating video campaign to generate excitement and anticipation among Ford Mustang enthusiasts and the general public for the highly anticipated launch of the all-new Ford Mustang. This campaign comprises two key videos: a teaser and a reveal video, each strategically crafted to engage, intrigue, and ultimately, drive excitement around the upcoming launch.

Campaign Objectives

1. Build Engagement: Foster engagement and conversation on social media platforms

2. Drive Interest: Pique the curiosity of viewers and leave them eager to learn more about the new Mustang.

3. Maximize Reach