ESP Guitars Website Redesign
The legendary ESP Guitar Co site needed some TLC - so I cranked it to 11 with a sleek home page refresh.
Added a slick, minimalist header with handy tools for finding stores, searching, and shopping.Cleaned up distracting gradients and honed their colours.
Centered their brand buttons to better spotlight each company.Injected "Free shipping over $400" to persuade shoppers with an offer.
Spotlighted "11,456+ ⭐⭐⭐⭐⭐ Reviews" to build trust in their extreme craft.
The new tagline says it all: "For Those Who Were Born to Shred."
Added an electrifying guitar image in the hero section.
The green "SHOP NOW" button pops against the monotone palette.
Subtle grunge effects like the paper rip add depth without sacrificing signature sleekness.
Featured guitars moved up from a tired slider to prime homepage real estate.
The result is a sleek, cutting-edge sanctuary that celebrates ESP's history.
I'm about to make your brand impossible to ignore.
I’m Jack, founder of Scythos. For over 10 years and 50+ clients, I’ve turned lagging brands from overlooked to unforgettable. How? By crafting instantly recognizable identities and stunning websites. Are you ready to overhaul your brand?
