Kill the Devil

Rum amateur ? It's going to be your favorite shot !

The universe of liquor is similar to a fragrance brand. Brands likes to create original products and lifestyles. So I decided to create a brand-new rum retracing the story and the root of rum.

It's call kill the devil. I made research on the rum history, create the identity and the label to finally make a composition to give the feeling of luxury and the piracy.