Typography plays a pivotal role in branding by serving as a visual language that communicates a brand's personality, values, and identity. It is the art and technique of arranging typefaces in a visually appealing and effective manner to convey a specific message or evoke certain emotions. In the context of branding, typography usage goes beyond the mere selection of fonts; it encompasses how fonts are combined, styled, and integrated into various design elements to create a consistent and memorable brand experience.

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