🌟 Welcome to Newbie, we believe that every new beginning deserves a warm welcome, and that's exactly what we're here to provide, with an app that creates social connections and encourages fun. Newbie is your guide to authentic, organic interactions that turn strangers into friends.

I conducted a survey to gather primarily quantitative data and validate the initial hypothesis. This method is efficient for collecting data from a large number of participants simultaneously, which is particularly beneficial when time is limited.

Also, as part of my research, I conduct six interviews to gather deep insights into user preferences, behaviors, attitudes, and motivations. My goal was to understand users on a personal level to design a user-centric product.

Survey: https://docs.google.com/spreadsheets/d/17Vn0rqTsP-HRtCd_2yLpzJzKuXyF1wTrRKwE-zBth38/edit#gid=57670952

Based on my research, I created two personas, representing my target audience, based on data and facts obtained through user research methods (interview, survey, and my observations).

Information architecture provides a structured framework for users to navigate through Newbie. By categorizing and arranging content logically, users can find what they're looking for more efficiently, resulting in a more organized and user-friendly experience

Thanks for getting here - 💖- Gracias por llegar hasta aquí.