Anjoy: Brand Identity

Case study sneak peak.

Introducing Anjoy (on-joy), a food-centric platform and marketplace that puts the power back in the hands of small producers and farms. At its core, it’s a really community of people buying, selling and sharing quality food that has been historically hard to source. But more importantly, it’s a path towards a more regenerative food system that doesn’t rely on mass production or corporate retailers.Can’t wait to share a deeper dive into this brand identity. We took a uniquely human approach to the visuals, putting a focus on community and the joy of good food.

Jim Kennelly
Brand Expert, Designer, Illustrator, Commercial Artist.

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