The Caf App is the easiest way for students at Mississippi College to view cafeteria hours, meal ratings, on-campus dining, and much more.

Brand Philosophy

The Caf App is designed for students at Mississippi College, therefore its branding is heavily based on MC's own brand system.  This automatically establishes a feeling of trust and authenticity.  Iconography comes directly from the Material Symbols library for maximum readability and consistency.  

Instagram Marketing

The primary platform that The Caf App markets on is Instagram due to the high saturation of MC students on the platform.  Through posts, stories, and organic interaction I provide development updates, merchandise campaigns, and other advertisement for the app.

you can also view this project on Behance.