"SHIF" Shiping and Logistic Branding

"Shif" Brand Experience Design | Brand identity

Available for your long-term or short-term partnership

Background: Shif, a forward-thinking logistics and shipping company, approached our design team with an exciting challenge. They wanted us to create a conceptual brand design that would infuse a playful yet professional tone into their visual identity. The goal was to explore innovative ways to portray Shif's commitment to reliable logistics services while adding a sense of fun to its brand image.

Objective: The main objective was to craft a conceptual brand design that would capture the essence of Shif's business philosophy - dependable logistics with a twist of playfulness. This design needed to convey a unique identity that would resonate with potential clients and partners, setting Shif apart in the competitive logistics and shipping industry.

Moodboard Exploration: Our design team embarked on an exploration of playful yet professional visual elements. We collected a range of inspiration, including illustrations of shipping containers with whimsical twists, dynamic typography, and vibrant color combinations.

Result: The conceptual brand design for Shif was met with enthusiasm and excitement. While not implemented as a complete overhaul, the design concept successfully captured the desired playful yet professional tone. Shif's team recognized the potential of this imaginative approach in attracting a broader audience and differentiating themselves from competitors.