Interactive Group

A new, modern and vibrant visual identity for the leading Pakistani IT&C integrator with a growing pan-Asian presence — one that illustrates the transformative power of technology and yet reflects the heritage of national culture — prompted a novel use of Pakistani symbols as building blocks. Thus, the “Pentacrescent” — a three-dimensional piece that combines together five crescents into a proprietary star shape, an object-logo able to represent the reality of a truly multi-faceted, complex business and organisation, and to allow for rich symbolism.

Client

Interactive Group

Year

2014

Services

Visual Identity

Brand Architecture Design

Web Design

Stationery Design

Communication Design

Brand Guidelines

Awards

Rebrand 100 Merit Award, 2016

Hiii Professional Id Awards Nominee, 2015

Credits

Agency: Brandient

Design Director: Ciprian Badalan

3D modeling: CG Folks Studio

I designed this items while being part of Brandient team. Brandient, with offices in Bucharest and Singapore, is a brand strategy & design consultancy inducted into Rebrand Hall of Fame for Branding Excellence Worldwide.

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