Doorway rabbit hole animation loop

An internal logo designed and animated for Pinterest.

The goal of this animated logo is to convey a sense of inspiration through story, a visually exciting expression of the conversations and fireside chats held monthly with guest speakers. An abstracted doorway visualization utilizes colorful contrast and geometric shapes. Two doors open to reveal a hero star on a down-the-rabbit-hole Alice in Wonderland inspired adventure — ending in an exciting flurry, teasing the stories to come.