Start Anisoprinting
Anisoprint is a team of talented engineers and scientists engaged in the development of additive manufacturing. They produce materials and equipment, and develop their own technology for printing functional products on a 3D printer, made of composites reinforced with continuous carbon fibers. These products are many times lighter and stronger than metal, and can replace them in the aerospace and engineering fields.
task With breakthrough technology and taking previous ideas to the next level, Anisoprint needs to make itself as visible and loud as possible. This requires the appropriate tools — logo, style and visuals, that clearly separate the company from the competition.
solution The company promotes itself with the catchy and succinct slogan STOP METAL THINKING → START ANISOPRINTING. This sets it apart from all the technologies that came before it. To visually support this bold statement, we chose a bright red color. Red is an appropriate tool in the fight for attention as we step into the era of new materials. Graphite is associated with the color of carbon fiber and is responsible for the technological component of the character.We created a toolkit by combining colors, stripe patterns, typography, graphic illustrations, and 3D visualizations. Using these principles, we designed the labeling of printers, their interfaces, material reels and packaging, trade show booths, website, social media, and company presentations.
logotype The font in the logo is simple and appropriately weighted. The mark directly references the extruder and the anisogrid. By omitting the upper outlines of the characters to imitate an incomplete printing process, the logo creates a semantic dynamic that conveys a sense of continuation and development.This simple principle is easily scalable, making it possible to create a unified system for marking the company's equipment and products.
The technological nature of the industry requires a lot of information. The established principles of typography enable clear accentuation and enhance the perception of tables containing technical characteristics of equipment and materials, as well as presentations for distributors that feature numerous diagrams and infographics.
our services Brand identity / Brand communication
client: Anisoprint designers: Egor Guliev & Oxana Kornichenko
special thanks: Marko Bruni / Fedor Antonov
2018 ISKKRA DESIGN STUDIO
See the full project up on Behance:
https://www.behance.net/gallery/174116485/Start-Anisoprinting
