First concept for a new client. A pair of web developers are starting their own company and asked me to play around with a logo for them.
The brief was a bit loose, so had to find something to focus in on. I looked at tag lines for them first, as I felt that if I could find something short and sweet, that might help create a direction for the logomark.
A few things that they mentioned about their proposed company 'making things word', 'putting code together', 'creating and building web platforms', details and flexibility'. Looking at these I sort of arrived at both a tag line and a rough idea.
'Making the web' is one idea for a tag line, and then this lead me to literally making the 'w' out of 'parts'. Much like meccano I guess, 4 modules linked together on a pivet. Each can move, be repositioned or fixed into place.
THe font is a solid choice to reinforce their keenness to be seen as reliable and serious coders, to not fall too much into the webby or web2 style of logo.
The one extravagance is the coloured fill that really brings out the logo. Even without the fancy coloured fill, it works just as well solid black on white or vice versa, so no reproduction issues.
The "W" also can be animated if desired, the arms of 'w' can be moved, swung, expanded and rotated until it falls into position, much like the arms of a rag doll I guess :)
So ultimately looking past just a static identity.
about 3 years ago
I'm liking it!
Feeling the Maccano 'building' reference, so lets hope the client digs it.
Very cool Graham - I saw the Mecano reference before I read the blurb. Nice :)
I really like how creative you/they could be with the "W" and the pivots.
This mark looks really solid.
Looking good there Graham. I obviously saw the 'W' straight away but also saw the glyphs '<' and '>' used in HTML code.
I like the idea of a dynamic logo as well
almost 3 years ago
I love it! I saw both the Meccano and the "<" & ">" references right away. This is a really strong mark that could be rolled out in a lot of different settings. Great job!
I really like it! one thing though, you could place a bit more shadow on the middle connection, as you have on the left and right side! because there the color is kind of the same and it does not make contrast!
overall love it! Good job!
Brings me back to the days as a kid riding my BMX bike. Love it! Looks like a bike chain for real!
Pretty awesome as usual!
Went to bed last night and woke up to all these great comments. Well, the client has just informed me that this is a 'go'. It was the first concept to run past them, so very happy that it has been well received.
Vasjen : Yup, quite right with the shadow. but bear in mind this is actually a first concept. Admittedly, I did try to make it as complete as possible, in order to try and convince them this was the route to take.
Fortunately the client is loving it, so it's all 'go' now with tweaks and perfecting it. :)
Dean, Kristian : I did play with more obvious '< >' references, but felt they were overused in logos as 'main' elements. Having the 'w' is kinda fluky in this regard, it's not intentional with this design to have the '<>', but if people see it, then even better. :)
Very nice work.
by Graham Smith
Looking at some alternatives styles for the 'W' logomark for the client to use. The changes include a more detailed 'hinge' section, with raised circular emboss, with white plastic 'screw/hinge' effect.
almost 3 years ago
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