Las Vegas Athletics

Las Vegas Athletics Branding

My thoughts on what an Athletic's brand update might look like if/when they move to Vegas. The poker chip is an obvious direction but I like how it creates an opportunity to tell the franchises history; 9 dashes for World Series Titles and 32 notches represent 15 AL Pennants and 17 West Div Titles. I feel there's potential to tweak the traditional A to incorporate a diamond as a nod to the cities rich history with playing cards as well as baseball's name for its field of play. Also included is a subtle upgrade to the Athletics script and a Las Vegas version in the same style. Lastly a modern version of the classic A's elephant aka Stomper.

R.E. Clifton
Bringing ideas to life through vibrant visuals.

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