Progression from previous concept, making the letters less uniform, and also a little harder to read – tying in with the 'confusion' aspect. I also believe the overall look better reflects the tone of the business, which was an important factor for the client.
over 2 years ago
I understood right away. I like this a lot.
Love it. Very nice energy and dynamics.
Looking at this again I'm certain that you did an amazingly great job here Paul. Creating something that truly conveys a brand's message and feeling isn't an easy task, but you just did it.
Thanks guys. Gert, really appreciate the positive feedback, the client loves the design too :-)
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