Progression from previous concept, making the letters less uniform, and also a little harder to read – tying in with the 'confusion' aspect. I also believe the overall look better reflects the tone of the business, which was an important factor for the client.
Looking at this again I'm certain that you did an amazingly great job here Paul. Creating something that truly conveys a brand's message and feeling isn't an easy task, but you just did it.
5 Responses
Pro
Paul Galbraith
Progression from previous concept, making the letters less uniform, and also a little harder to read – tying in with the 'confusion' aspect. I also believe the overall look better reflects the tone of the business, which was an important factor for the client.
10 months ago
I understood right away. I like this a lot.
10 months ago
Pro
Gert van Duinen
Love it. Very nice energy and dynamics.
10 months ago
Pro
Gert van Duinen
Looking at this again I'm certain that you did an amazingly great job here Paul. Creating something that truly conveys a brand's message and feeling isn't an easy task, but you just did it.
10 months ago
Pro
Paul Galbraith
Thanks guys. Gert, really appreciate the positive feedback, the client loves the design too :-)
10 months ago