Vacay Brand Identity

After the success of @gerrys, our clients got in touch about their acquisition of the wildly popular canned cocktails, @haveavacay. The idea was to fold Gerry’s into Vacay, marrying Gerry’s sunny attitude with Vacay’s fun, irreverant one.

Our new look for Vacay centres around their positioning: that Vacay is a drink for the free spirits. So we created a new identity for the lovers of life – a window into freedom as a state of mind, no passport required.

Full case study at www.chong.studio