Elusive Fire

🏴󠁵󠁳󠁴󠁸󠁿 Logo design for an urban grassroots can*abis grower out of Texas.

The client envisioned a classic, masculine logo that plays on the brand's name and clearly shows what it’s all about.

🔥 I came up with a concept that combines a Phoenix and a can*abis leaf. To ensure the logo resonates with both young and mature audiences, I opted for a traditional drawing style.

The color palette is simple yet striking to support the brand’s rebellious personality. For the typography, we decided on a bold sans serif and a hand-lettered script inspired by 1930s ads.

🌿 Once the main logo was finalized, we developed it into a responsive logo system with logo variations, wordmarks, and submarks suitable for different contexts - website, social media, packaging, merch, etc.

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