Bullwhip | Hermeus Custom Typeface
Bullwhip | Hermeus Custom Typeface
With Hermeus' refreshed wordmark as scaffolding to build upon, Bullwhip, a fully custom type family of three styles, was drawn to solidly and amplify Hermeus’ visual voice.
Reflecting the mathematical precision of engineering and aviation, Bullwhip is a highly geometric typeface with straight edges, elliptical corners, and unique contrast of tension in its corners giving it a sturdy, yet technical, personality.
Credits
Marty Berman | Hermeus CMO
Jeremy Nelson | Project CD & Designer
Links
Drawn in three weights and including a character set that covers all Western European languages, Bullwhip gives Hermeus the flexibility to share their message with a broad audience and the utility of multiple styles to shift their tone accordingly.
