Yo yo yo!

Another day, another case for you. Today we would like to present to you Happyō — the real-life mobile game.

Being an early stage as a startup, Happyō needed the brand identity to be able to continue its journey ahead. Our team was directly involved in creating the concept, as well as defining the visual expression of the app. The visual concept allowed a broad usage for the evolution, thus along with the brand identity, the project has entailed the app and website, pitchdecks, SMM and store assets, and other miscellaneous production.

Scroll down to see the whole case or check it out at 69pixels.com.

Feed & publish game

The application empowers users to create their own games and participate in games created by other users. The unique mechanic revolves around engaging in real-life actions that boost one's mood. Users are encouraged to film these actions in short 10-second videos, sharing them to inspire others to join in or to participate themselves.

Chain

Whether it's doing acts of kindness, engaging in physical activities, exploring new hobbies, or embracing moments of creativity, the app provides a platform for users to showcase their actions and inspire others to join them on their journey towards a more fulfilling and uplifting life.

Explore

To motivate users and promote engagement, the app offers gamification elements such as unique mechanics to choose and play the game, generate ideas for game creation and invite friends.

Profile

Working on the user profile design, we employed creative and unconventional solutions, vibrant color combinations, and memorable grids. Our goal was to create a visually striking and memorable interface that stands out from the crowd.

We wanted to break away from conventional design approaches and embrace a more innovative and unique aesthetic. By incorporating creative elements, such as unconventional shapes, unexpected animations, and playful interactions, we aimed to create an engaging and immersive user experience.

Pre-release support

As a part of the full design support, the studio was involved in all the accompanying processes: we were working on the ASO screens, marketing materials, videos, SMM assets and pitchdecks and also — ProductHunt launch, where the app was recognized as #1 Product of the day.

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