Closer To Nature / Package Design

The main task was the redesign of the packaging for the dairy product line.

Idea


Nature is what surrounds us every day, and it is what we are made of. I used the metaphor 
of the lactobacilli in dairy products, which are consumed every day. The bacteria can transform into fruits, change their quantity on the label, and morph into elongated bifidobacteria depending on the product.

Illustrations and design by me, 3D by Alexander Vasianin

Draft Concept Idea

Process

To generate ideas, I use the method of mind mapping: I create associations with words that are relevant to solving the given task. I have taken words such as scooter, product line, everyday, organic, health, and taste.

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