EduDo — Identity and App Design

Hey hey hey!

 Another day, another case! We would like to introduce to you Edudo — a startup on a mission to create a mobile learning platform for young people to promote knowledge sharing.

Our starting point was putting together a Gen Z moodboard in order to create product’s brand and visual language.

Check out more about the case below or on our website 69pixels.com.

We chose the path of being different: acid, clumsy and square but also — simple, dynamic and brave at the same time.

The visual part of the interface has been exaggerated intentionally to make knowledge seem tangible, accessible and captivating. This is what we call Punchy UI 👊🤪

We wanted users to stay engaged, that’s why the feature of quizzes and rewards was brought to life to allow users receiving and sharing knowledge as seamlessly as possible.

Yooo, just check the awards, aren’t they a perfection?

As a part of the full design wrap up, 69pixels. assisted Edudo with all the materials: we were working on the ASO screens, marketing materials, SMM assets and pitchdecks.

As an important result of Edudo launch on ProductHunt, the app won “Mobile App 2020” and the team got the Golden Kitty Award.