Softlips® Watermelon Lip Balm Design

Custom artwork for Softlips' signature Slim stick, designed using a hand-painted watercolor piece featuring a fun and abstract representation of watermelon.

Once the product was accepted to Target, I got to plan a mini photoshoot to highlight the product's juicy flavor and playful artwork.

Here is the original watercolor artwork, custom made for this lip balm.

I'm available for work! ❁

If you like what you see, please don't hesitate to reach out and introduce yourself.

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Sam McNamara
Packaging & branding for the playful & particular ❁

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