Transcending the divide
A brand identity needs not only a visual element to effectively and memorably represent a brand. Another significant aspect of a brand's communication is its verbal identity. When graphics and words work together, they create a magical synergy.
In our case, the strategy states that we, as a brand, aim to "transcend the divide" between representatives of different cultures and encourage them to "celebrate diversity." We wanted to show them that WCF is a place where they can sing, dance, give inspirational speeches, and meditate. Therefore, we have decided to make our cultural suns as celebratory as possible. Check out the result!
animation
art
brand
branding
celebrate
colorful
culture
design
diversity
dynamic
family
festival
geometry
graphic design
identity
logo
motion graphics
sun
visual
world
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Posted on
Jun 6, 2023
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