Harappa School of Leadership - Online MBA Website

While designing the online MBA website for Harappa Education, my thought process revolved around several key aspects:

1. Understanding the Target Audience: I delved into researching and understanding the target audience for the online MBA program. This involved analyzing their demographics, educational background, professional aspirations, and specific needs. By putting myself in their shoes, I aimed to create a website that resonates with their interests and motivations.

2. Establishing Brand Identity: I focused on ensuring that the website design reflects Harappa Education's brand identity and values. This meant incorporating the brand's colors, typography, and visual elements in a cohesive and consistent manner. I aimed to create a professional and trustworthy impression through the website's visual appeal.

3. Crafting an Engaging User Experience: I prioritized delivering an exceptional user experience by making the website intuitive and easy to navigate. I carefully considered the information architecture, organizing content in a logical manner that allows visitors to find relevant information effortlessly. I also paid attention to visual hierarchy, emphasizing essential elements and creating a seamless flow of information.

4. Showcasing Program Highlights: Recognizing the importance of showcasing the online MBA program's key features, I strategically highlighted its unique selling points. I focused on presenting the curriculum, faculty profiles, alumni success stories, and testimonials to demonstrate the program's quality and value proposition.

5. Responsive Design for Multiple Devices: I made sure that the website was responsive and optimized for various devices, including desktops, laptops, tablets, and mobile phones. Considering the growing usage of mobile devices, I aimed to provide a seamless browsing experience, regardless of the screen size or resolution.

6. Implementing Call-to-Action Elements: To encourage user engagement and conversion, I strategically placed call-to-action elements throughout the website. These prompts, such as "Apply Now" or "Request Information," were designed to guide visitors toward taking desired actions and provide clear pathways to the next steps in the enrollment process.

7. Continuous Optimization and Analytics: I integrated analytical tools, such as Google Analytics, to gather data on user behavior and website performance. By analyzing metrics like page views, bounce rates, and conversion rates, I aimed to identify areas for improvement and optimize the website over time.

Throughout the design process, my ultimate goal was to create a visually appealing, user-centric website that effectively communicates the value of Harappa Education's online MBA program and entices prospective students to explore further and take action.

Let me know in the comments below how you feel about this. Thanks for being with me till the end :)