My Modern Met Logo
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Show and tell for designers.
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Handcrafted in Salem, Massachusetts. Hosted by (mt) Media Temple.
5 Responses
The brief has seen some drastic changes in direction, so this is my latest interpretation of the brief.
New logo/header design for website MyModernMet
Given that 'Met' is short for Metropolis, the client wanted to see if there was a iconic way to incorporate buildings, a sense of structures, with the 3 M's and 'My'. After some playing around, I ended up with this representation of those meanings.
3 buildings, formed from the 3M's, with the center vertical forming the 'Y', so each "M' is also a 'My'.
There is also a subtle 'down arrow' formed from the negative space in the middle of the top two, which is a loose meaning of 'share and connect'. As well as the whole mark creating an 'arrow head'.
about 2 years ago
Graham, this mark rocks! And a HUGE improvement over what they had! great job.
about 2 years ago
Thanks John, it's a nice redirect for sure :)
about 2 years ago
Rebound
My Modern Met Logo
by Graham Smith
A revision to the brief means trying to incorporate a little more detail to show towers as buildings. Which is a link to the Met (metropolis) aspect.
The 3 buildings are formed from the 3 M's as well as conveniently incorporating 3 Y's, focusing on the MY. Realise the 'Y' link is dubious to say the least, but it's there. :)
The idea was not to make the buildings too realistic, as the main idea was to focus on the M's. The base of the 'buildings' are slightly splayed out to match the font, which is Today SB Medium.
Can't help but assume this must be like something else out there, but not seen anything yet on my travels. The whole concept of buildings and initials have been done quite a lot, so if anyone has seen anything like this, would appreciate a head's up.
almost 2 years ago
Pro
Chuck Spidell
That icon is frakin' fantastic. Could have used some font-finesse though ...
4 months ago