Real Estate | 60% More Leads MOM
Furthermore, the brand’s concept of co-living was relatively new to India, and there was a lack of awareness & understanding among the target audience. With increasing competition in the market, we urgently needed to develop a well-optimised ad campaign without disrupting the existing lead flow. Our goal was to significantly improve results while maintaining current sales numbers. Since the client was simultaneously introducing new segments to their brand, we needed to make sure that our campaigns aligned with their developments.
Our strategy for the client's campaign included a mix of search ads (Google), display ads, and social media ads (Facebook & Instagram). We created targeted ads that highlighted the client's values and emphasised convenience, comfort, and community building as the brand USP.
Search ads were intended to target users who were actively searching for co-living spaces, while display and social media ads helped create a recall factor to raise brand awareness among customers.
We implemented retargeting ads to remind potential customers about the client's offerings and incentivise them to book a viewing. To create a compelling brand message, we ensured to use engaging visuals and concise messaging that resonated with the client's target audience.
One of them was to regularly adjust our bidding strategy to ensure that we were getting the best possible return on investment. We used a combination of manual and automated bidding strategies, and regularly analysed the data to determine the most effective approach.
Additionally, we used a variety of optimization techniques to reduce costs and improve ROI. This included adjusting our target CPA and ROAS based on daily spends and target requirements.
However, the video ads helped in drastically reducing the CPL while social media ads increased brand awareness and drove traffic to the website. The cost per qualified lead (CPQL) consistently dropped from 100 to 80 month on month. Our campaign also saw a 29% decrease in the cost per lead compared to the previous period.
