Town of Fort Smith Brand Refresh

Town of Fort Smith Brand Refresh

Problem: Refresh the logo and brand for the Town of Fort Smith so that it communicates the warmth and authenticity of the community, continues to highlight the various seasonal attractions (pelicans, bison, white water rapids and northern lights) and resonates with potential visitors. But leave the elements of the logo (bison, pelican, water and aurora) as is.

Posted on May 10, 2023
Rebecca H
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