Brand Identity

When creating the brand identity for Chiluta, a Mexican restaurant, my aim was to strike a balance between modernity and tradition. I wanted the identity to feel fresh and contemporary while still paying homage to the rich cultural heritage and culinary traditions of Mexico. By incorporating a bold color palette inspired by the vibrant colors of Mexican textiles and crafts, and by using typography and graphic elements that reflect the restaurant's unique personality and atmosphere, I created an identity that feels both authentic and up-to-date.