Branding and Social Media Design for Gameday Sports Brand

Gameday is an indoor sports facilities hire space. It works as an event space for training, matches and tournaments for team sports: football, netball and basketball.

The challenge

The brand identity needed to reflect the community led nature of the brand. The goal is to become the UK's go-to indoor sport event space. They wanted a simple and clean wordmark logo paired with an aspirational brand experience.

The result

We created a timeless brand identity that reflected their brand values, by focusing on the competitive community of players. A neutral colour palette with bright orange elements, paired with team imagery, forms a distinctive brand story based around the people and experiences created in the space. Rough textures on the 3D logo and images, create a raw and inspiring feel, illustrating the dedication and grit of the athletes.

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