Fulcrum Rocks - Services for Web Development Agency

Meet Fulcrum 2.0, and it’s legen-wait-for-it-dary! (said in a Barney’s voice).

We have completely changed our own branding and redesigned our website. You won’t believe what a challenge it was (how many tears we have cried, how much coffee & Red Bulls it took) but at least it made for a nice case study!

Why redesign website?

Well, Fulcrum is a design & development studio. We provide custom software services, mostly to startups (focused on Healthcare).On this new website - we needed to effectively present our services making them very simple to understand and easy to grasp for any client. We also wanted to have a distinctive style, we’ll tell more of that in our next shots!

How did we approach this?

There’s a a graph that illustrates startup’s journey from an idea to IPO and shows how Fulcrum can help you on each stage;
The main «pizza» illustration is fun & can be easily memorable, while the «tape» illustrations shows our approach to work (putting Outcomes above outputs)
We created separate block to show our industries expertise, to show how well we work in different spheres

Please, give us a thumbs-up

We created this solution by not sleeping at night, missing family dinners and not giving proper attention to our pets. Dima (designer behind this) has two cats and they all missed him. At least your like will make him feel better!

You can see the whole page here.