We quickly realized that video was performing far better than static imagery in regards to digital marketing creatives.

(The term used for the visual asset that companies an advertisement). I myself became convinced of the ‘power of motion-picture’ when I began viewing CWR’s YouTube channel, which has videos from almost every camp since 2012 as an overview, and a sentimental one (you’ll know if your camp ever did this for you).

5 minutes of skimming these edits gave me a far more depth-involved understanding of the Camp Wilderness Ridge experience than any of the photos or explanation I was given. I had to use these.

The CWR YouTube videos became the content for our advertisements, and much of our social media posts.

See my complete case study for Camp Wilderness Ridge on my website: https://mysterian.design/work/camp-wilderness-ridge