LFD Fire Fighter Application Deadline | Hiring Reel Content
These recruiting videos, set in full mobile screen (‘reel’) format, were a fine use of our B-roll library. The video-orientation of most of our recruiting output was a great chance for me to do some graphic animation—most often referred to as motion design.
This often involved the creation of a fixed typographic layout (to communicate the message, whether of our Firefighter salary, details on how to register, time left to register, Q&A’s about the process, etc), set in the LFD visual scheme, and then using motion commands to let them appear in the original order and disappear in a delightful, swift kind of manner to move onto the next sequence of information.
To check more of my work for LFD, visit my website's case study here:
content creation
kinetic type
kinetic typography
motion design
motion graphics
reels
type animation
type in motion
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Posted on
Apr 11, 2023
More by Caleb East View profile
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