PrimeBank Mobile

PrimeBank

PrimeBank is a fintech start-up focused on offering a full suite of solutions for millennials and gen-z generation. Their plan is to become the main digital bank that you can rely on for all your financial needs while their focus is on making the process of banking fast & accessible.

Full case study here:

https://www.eleven-space.com/work/primebank

Challenge

Being an early stage start-up, validating the business idea with users and stakeholders is essential. They gathered a list of features from workshops: some are nice to have, some are essential for the MVP and some are for post-MVP to scale the app.

Solution

Our approach was to follow a design thinking process based on building an MVP (Minimum Viable Product).

We started by analysing and understanding the main features to be designed and developed. We created a competitive analysis to look at their competition and view what they offer: common patterns, special features, interface, pricing plans. We made more research into our audience and we found out data about our typical user.

We then worked with PrimeBank to create an MVP web & mobile interactive prototypes with the most essential features.

By following design system principles, we created one single vision for web dashboards and mobile app that are both visually appealing and highly functional, meeting the needs of users and our stakeholders.