Bank App | UI Concept | Case study

Hi there 👋

Excited to share what we've been up to. Meet the design concept of a neobanking app for generation Z.

The main idea of the concept is to create an app that would perfectly match the target audience's needs, lead through the app smoothly, and please the eyes 😍.

To do so, we devoted some time to the research and, based on the gathered information, came up with the final design version.

Check out the process and take a look at the result. Hope you like it!

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Drop a shoot a message at hello@uptech.team

So who is our audience?

They are young people, born right into the age of the digital revolution, and are more compatible with technology than any other generation! They are progressive and demanding. In the digital world, they value simplicity, content variety, and a friendly vibe🌈🌞.

To stand out in the market, we researched and analyzed who is already there — our competitors. We've 🔍 analyzed the color schemes of the banks our target audience use. Later it will help us create our unique look and feel 👩‍🎨.

The analysis showed that most neobanking apps use a white background, and accent colors vary between blue, green, warm violet shades, and orange.

Considering our target audience and desired positioning, we've defined two Archetypes. They represent the personalities we want our customers to see in our product.

It's a mix of 👀 Explorer (someone full of energy and curiosity about the world) and 👻 Jester (funny and easygoing mate who is always in a great mood).

Based on Competitor analysis and Archetypes, we decided to use a dark background and a set of bright, fresh colors for the accents. These colors maintain diversity and look lively.

For the font, we've used Objectivity. It's a modern serif font with geometric shapes. This font is rare, so it adds a touch of individuality to the design ✨.