In order to reduce trash waste, one must introduce FUN.

This packaging project is an all-in-one snack and toy for children. Once the food is eaten, the animal packaging can be converted into hand-puppets, and the whole box lifts up into a puppet theater perfect for any kid’s wild imagination.

Logo concept

The logo is a simple wordmark with the "U" becoming an hidden shape of a cute bear's head. Attributing to how the packages themselves can turn into animal puppet toys.