HUE+CRY Rebrand
It's been a year and some change since we launched the new rebrand @hueandcry. Can't believe time flew so fast with this guy.
Probably one of the hardest but most rewarding projects I've had the chance to work on. Finding the true voice of a company can be challenging, but once you set the foundations for it everything else just starts falling into place.
This part took us a while, from animation to design to sound, we were able to pull it together and I personally had a blast animating and editing this piece. Wouldn't be possible without the help of Matt, Travis, Trish, Lauren, David, Murilo, Jeff, Becky, Magnus, and the magical sounds of Jen.
Special thanks to OMFGCO for setting up HUE+CRY's new look.
Check out the full breakdown here!
https://www.luisroca.co/hueandcryrebrand
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