Communication Vs Marketing

Les 5 accords du marketing.
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Infography for an article on my blog (french language) : http://patromevo.com/et-si-on-communiquait-enfin-au-lieu-de-faire-du-marketing/

The 5 marketing agreements :
1) thumb: I like, you like, etc..., evangelists, leaders - FAME
2) index: marketing gondola, media - VISIBILITY
3) middle finger: choice of how the brand to enter your... life - PENETRATION
4) ring finger: wedding ring vs common-law - LOYALTY
5) little finger: my gut tells me (french expression : "my little finger tells me"), buzz, word of mouth - VIRAL MARKETING