#62 Friele
Country: Norway
Industry: coffee
About: Friele is a Norwegian coffee manufacturer and brand based in Midtun, a commercial and residential district of the borough of Fana in Bergen, Norway. Friele is the largest producer of coffee in Norway. The company was started in 1799 when ship captain Herman Friele (1763–1843) landed in Bergen to start trading. He bought a property in Bergen and established an import business with emphasis on coffee.
Words: coffee; community; historic
Strategy: refreshing the font with the bold Paytone One, outlining it with a uninterrupted line to suggest architecture and connection (community) and a single sinuous element to represent the coffee steam.
logo friele dark.jpg
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logo friele black.jpg
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friele logomark.jpg
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branding
coffee
coffee brand
daily 100
daily 100 challenge
design
font
graphic design
line
line art
line typeface
logo
minimal
rebrand
rebranding
simple
typeface
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Posted on
Apr 1, 2023
More by Camilla Menin View profile
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