Take 2

13 Responses

1. Pro David Yeiser

   Thanks for the feedback!

   Replacing the word Design with a symbolic mark. So now design is implied in the logo. There's also the handy coincidence that my name too starts with a "D."

   In my thick, corporate branding guidelines I would likely specify that the color of the circle could be anything depending on the context. This would serve as a reminder that design styles come and go but great design is timeless.

   Wow, you can really inject meaning into anything it seems.

   about 2 years ago

2. Darren Emory

   More iconic, for sure. Cool!

   about 2 years ago

3. Pro Pat Dryburgh

   Though, perhaps iconic for the wrong reasons. This is what instantly came to mind: http://en.wikipedia.org/wiki/Detroit_Tigers

   about 2 years ago

4. Pro David Yeiser

   Yeah, I thought of the Tigers too. But then I remembered they're from Detroit.

   *Zing!*

   (My apologies if you're from Detroit. I'm from Louisville, we're known only because of a horse race. So it's not like I'm spitting on you from a throne or anything.)

   about 2 years ago

5. Pro Todd Budnikas

   @Pat, you make a great point that's worth considering.

   I definitely like this approach better, and to my earlier point is certainly moving towards a more memorable solution. I would probably work through some other type options for that "D".

   I think it's moving in a great direction though.

   about 2 years ago

6. Pro Nacho

   Good taste! I love your work!

   about 2 years ago

7. Josh Pyles

   Dude, I like this one. Nice.

   about 2 years ago

8. Pro Pat Dryburgh

   Don't get me wrong, David. I really, really dig this version. And perhaps the circle changes it enough. However, if I can spot the similarity, others may as well. Just a thought.

   about 2 years ago

9. Pro Ismael Burciaga

   I love this logo. The only suggestion/idea I have is making the "D" just a tiny bit bigger. For me when I see this logo, I feel like there is to much space between the corner edges of the D to the edge of the circle. I would decrease the gap by 3-4px's.

   I think the colors totally set it apart from the Detroit Tigers. It feels morel like a newspaper type logo and that is why I LOVE IT! Great Job.

   about 2 years ago

10. Pro Christopher Meeks

    I immediately thought "Tigers" too, for what it's worth.

    You could fix that associating by just picking a different Old Style font that is similar, but not exactly the same at the Tigers' "D".

    about 2 years ago

11. Pro David Yeiser

    Thanks for the input, everyone.

    @Pat: You're right, I wasn't trying to discredit what you said. My apologies if it came across that way.

    @Ismael: Glad you mentioned the newspaper similarities, I was going for that feel as well.

    To me, the "D" is different enough from the Tiger's "D", at least when you get into the details. And I looked through a lot of blackletter typefaces and the one I chose was one of the very few that I liked.

    I'll definitely keep in mind everyone's thoughts as I finalize it. Thanks again!

    about 2 years ago

12. Markus Vad Flaaten

    My favorite color :)
    As I always say, what font is that?

    about 2 years ago

13. Pro David Yeiser

    @Markus: It's Old English Alternate.

    about 2 years ago