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Show and tell for designers.
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4 Responses
Pro
David Yeiser
I've been toying with logo ideas for Design Intellection. The blackletter is intended to represent that the design methodologies I employ are backed by hundreds of years of tradition and practice.
The word Intellection is set in Adelle Regular, and is on the bottom "supporting" the word Design since design decisions come from and are supported by thinking.
I've never been stellar at creating logos, so any thoughts or criticisms are welcomed and encouraged.
about 2 years ago
Pro
Todd Budnikas
I think it communicates what you said, but it's not memorable. I think you have a good basis for something but you need to find a way to make it unique. Whether it's the addition of a mark that helps sell the concept or something small that is added or taken away from the type you have that gives it that extra push and helps sell the concept a little more.
Hope that helps a little.
about 2 years ago
Todd has some good suggestions.
Also, I think because of how the 'g' pushes down the 'intellection' text, it creates some weird spacing between the two words. Might try putting the 'design' text in a box to create consistent spacing between the two words??
about 2 years ago
Rebound
Take 2
by David Yeiser
Thanks for the feedback!
Replacing the word Design with a symbolic mark. So now design is implied in the logo. There's also the handy coincidence that my name too starts with a "D."
In my thick, corporate branding guidelines I would likely specify that the color of the circle could be anything depending on the context. This would serve as a reminder that design styles come and go but great design is timeless.
Wow, you can really inject meaning into anything it seems.
about 2 years ago