MOON, iOS App/ NFT marketplace Visual Design
Overview
The client was Moon, an up and coming startup with the goal of revolutionizing the NFT marketplace.The objective was to establish a visual language of this new NFT marketplace app that is ready to revolutionize the digital art scene. Lock a visual aesthetic and scale the design on multiple screens, based on the wireframes and the flow that were provided by the client. Then Build a UI Library of the final UI and create a functional High Fidelity prototype.
Process
Moodboard
I took inspiration from Apps that had sharp edges, pops of bold color, and clean simple geometric shapes. My fonts were san serif, and I liked the idea of a semi transparent text overlay in spots.
Visual exploration
I explored a number of different visual directions, before deciding on the starred design below.
Why this direction & Scale
My concept I chose to develop further was bright and clean, utilizing pops of orange and purple and featuring tight grids of artworks to explore.
Design System
Have a look at my style guide. See my full design system here:
Final Screens
Here is the final layout. Check out the full prototype here:
Summary (what I learned?)
This project allowed me to take a deep dive into the art of designing in Figma. I was able to spend some time exploring design systems, learning how to perfect files for hand offs to developers or other designers, and polish and scale a design quickly in ways that will be easy to edit in future iterations.
Contact details
Thanks for taking the time to check of my project! If you have any questions or comments, don’t hesitate to get in touch.
775-762-6684
