Ambitious Apparel is an up & coming fashion & lifestyle brand with a mission to inspire & encourage the hungry dreamers of the world. See how we developed a relatable brand that consumers are excited to get behind.

One thing that stuck with me was something that the founder of Ambitious Apparel said early on during one of our discovery sessions. He said, "sometimes working to obtain some of our biggest goals & ambitions can feel like we're climbing a mountain of extraordinary heights."

Above you'll see some of my concept sketches from the early phases of exploration. When playing around with the company's initials, I noticed that the letter forms happen to resemble the shape of a mountain. I thought that was a great starting point.

Duplicating the “A” shape and stacking them on-top of one another helps keep the mark unique. It also makes the mark multi-functional which is what you want to aim for when developing a brand mark or logo, especially for clothing.