Sachen Erklärt – Stuff Explained

Vielleichterer takes complex topics and makes them relatable and easy to understand for young readers. The stories are sometimes light hearted – what can you find in your fridge? – sometimes hard hitting – explaining what’s happening in Afghanistan – which created a challenge for the brand. How can we be positive and appealing to children while covering heavy topics with the respect they deserve?

We designed a flexible brand that could be both fun and, when necessary, serious. The tagline Sachen Erklärt (Stuff Explained) was chosen as a nod to the simplicity of the Vielleichterer writing style. Never overegging something that can be explained in a more simple way.

We incorporated the author Philipp Brandstädter’s photography to allow him to guide the feel of the stories he was presenting. The brand leans into the playfulness with the story headline images – making the topics dance around a central image.

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