Personal Branding - Crawley on Canvas

Name: Personal Branding - Crawley on Canvas
Uploaded: 2023-02-12 23:39:01 -0500
Channel: Crawley on Canvas

Crawley on Canvas is a designing studio that provides illustration and branding services.

This personal branding project has been done to showcase my likes and personality as a brand and hence bring out the love for cuteness in the logo and all other brand assets.

Let's all have a look into the logo.

The logo brings out the essence of the brand with the inclusion of the different art supplies along with the brand mascot and attempts to encapsulate the brand voice and services.

The above set of icons give a comprehensive knowledge of the different services and perks provided by the brand.

Typography for Crawley on Canvas personal branding

The brand uses mainly two font types - one as primary for the main headers and the other as a secondary typehead for taglines and text bodies. The sample of both the font types have been given above to have an understanding of the brand voice.

The main brand colour fror the brand would definitely be the first colour of the lot. however all the other colours given act as secondary and tertiary colours for the colour palette dedicated to the brand for creating the various brand assets.

Speaking of brand assets, please have a look above at all the brand collaterals and products that have been created for this brand by adapting the different brand assets from the brand patterns to the various illustrations.

Business collaterals for Crawley on Canvas personal branding

Brochures for Crawley on Canvas personal branding

The business collaterals and the brochures definitely form an integral part of the brand. The business collaterals for this brand has been created by adapting the brand element while the brochure is kept more colourful and busy to interact with the customers in a fun manner.

Let's take a look at the package designs for the brand. Keeping it simple but fun with the mascot for the packaging makes it look vibrant yet minimal.

Package design for Crawley on Canvas personal branding

And here we are at the part of the brand where we meet with our mascot, Crawley Chan. She's a chibi bunny girl who loves to paint. She's fun loving, cute and bubbly and always ready to have a great time creating all the amazing artworks for our customers.

And last but not the least, the UI designs for both the PC version and the mobile version makes the brand outlook more modern, easily accessible and an adventure to explore through for people looking for people seeking their services.