Americana Brand
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28 Responses (page 1 of 2)
Pro
Chandler Van De Water
A first attempt. Tinkered with Gotham a bit to round out it's edges. It feels better than Gotham Rounded for this piece.
Thoughts? Too much grunge?
almost 2 years ago
Pro
Brian Cook
Not too much grunge. Fantastic.
almost 2 years ago
Pro
Adam Clark
Looks really good dude. But then, I love grunge. Also, the type is great. It does look better than Gotham Rounded.
almost 2 years ago
Depends on the client brief—what are they aiming for? Grunge it up (or not) in appropriateness to that.
almost 2 years ago
Pro
Emir Ayouni
Shot looks great in my opinion.
Grunge is nicely balanced here, too.
But yeah, like Joshua said, I guess it's up to the client to decide if it fits their profile.
almost 2 years ago
Also, what are the future use cases for the logo? Monitor only, or print? The grunge effect may make certain print methods a challenge.
But I love it ;)
almost 2 years ago
I'm digging the rounded out edges. I think I'd like to see the Americana a little cleaner though. As a whole I like where this is going though.
almost 2 years ago
This looks awesome. My personal preference would be to knock down the opacity of the grunge on the black shape just a little bit. Because it's a linear pattern (looks like denim?) it catches my eye more than I think you want it too—it makes me wonder if it's supposed to look like fabric or what it's made out of, instead of focusing on the mark as a whole.
I think Gotham works perfectly.
almost 2 years ago
Pro
Brian Benitez
This is awesome! Great work, Chandler!
almost 2 years ago
Pro
Jeremy Pruitt
looking good.
almost 2 years ago
I quite like the 'leathery-ness' of the black, but if this isn't intended, maybe tone down the grunge a tad?
Quality though!
almost 2 years ago
Pro
Mark Steinruck
Really nice Chandler, I like it. Grunge should feel natural, so do what feels right.
almost 2 years ago
Pro
Michael Spitz
Looks great Chandler.
almost 2 years ago
Pro
Mike Meyer
I can dig it.
almost 2 years ago
Pro
Jarad Johnson
As Josh said, the grunge level really depends on the client and their needs. That being said, if it's meant to be a moderate amount, I'd say the lettering could be cleaned up a bit.
Looks fantastic overal. Great work.
almost 2 years ago
Wonderful, Chandler... I'd love this sticker.
almost 2 years ago
Typeface + shape = perfect compliments
almost 2 years ago
Pro
Gert van Duinen
rad
almost 2 years ago
Pro
Mads Burcharth
Cool.
almost 2 years ago
Looks great!
almost 2 years ago
This is fantastic– the shape, texture, typeface. Excellent work!
almost 2 years ago
I would happily pay for this font if you made it so. Please do, please... :)
almost 2 years ago
Pro
Matthew Smith
This turned out amazing bro.
almost 2 years ago
Pro
Chandler Van De Water
So the client digs it!
We're gonna be making an American Apparel triblend shirt with an acid wash or discharge print of this design. Would anyone want a shirt or (as Jesse suggested) a sticker? I'll post details when they're available.
almost 2 years ago
Pro
Emir Ayouni
I want a shirt Chandler... My VISA is ready!
Oh and the type also ofcourse. Is it possible to buy it as a package? :D
almost 2 years ago