Americana Brand

28 Responses (page 1 of 2)

1. Chandler Van De Water

   A first attempt. Tinkered with Gotham a bit to round out it's edges. It feels better than Gotham Rounded for this piece.

   Thoughts? Too much grunge?

   almost 2 years ago

2. Brian Cook

   Not too much grunge. Fantastic.

   2likes

   almost 2 years ago

3. Adam Clark

   Looks really good dude. But then, I love grunge. Also, the type is great. It does look better than Gotham Rounded.

   almost 2 years ago

4. Joshua Blankenship

   Depends on the client brief—what are they aiming for? Grunge it up (or not) in appropriateness to that.

   3likes

   almost 2 years ago

5. Emir Ayouni

   Shot looks great in my opinion.
   Grunge is nicely balanced here, too.

   But yeah, like Joshua said, I guess it's up to the client to decide if it fits their profile.

   almost 2 years ago

6. Aaron Mahnke

   Also, what are the future use cases for the logo? Monitor only, or print? The grunge effect may make certain print methods a challenge.

   But I love it ;)

   almost 2 years ago

7. Maria Frey

   I'm digging the rounded out edges. I think I'd like to see the Americana a little cleaner though. As a whole I like where this is going though.

   almost 2 years ago

8. Ethan Geyer

   This looks awesome. My personal preference would be to knock down the opacity of the grunge on the black shape just a little bit. Because it's a linear pattern (looks like denim?) it catches my eye more than I think you want it too—it makes me wonder if it's supposed to look like fabric or what it's made out of, instead of focusing on the mark as a whole.

   I think Gotham works perfectly.

   almost 2 years ago

9. Brian Benitez

   This is awesome! Great work, Chandler!

   almost 2 years ago

10. Jeremy Pruitt

    looking good.

    almost 2 years ago

11. Rob Clowes

    I quite like the 'leathery-ness' of the black, but if this isn't intended, maybe tone down the grunge a tad?

    Quality though!

    almost 2 years ago

12. Mark Steinruck

    Really nice Chandler, I like it. Grunge should feel natural, so do what feels right.

    almost 2 years ago

13. Michael Spitz

    Looks great Chandler.

    almost 2 years ago

14. Mike Meyer

    I can dig it.

    almost 2 years ago

15. Jarad Johnson

    As Josh said, the grunge level really depends on the client and their needs. That being said, if it's meant to be a moderate amount, I'd say the lettering could be cleaned up a bit.

    Looks fantastic overal. Great work.

    almost 2 years ago

16. Jesse Gardner

    Wonderful, Chandler... I'd love this sticker.

    almost 2 years ago

17. Karl Noelle

    Typeface + shape = perfect compliments

    almost 2 years ago

18. Gert van Duinen

    rad

    almost 2 years ago

19. Mads Burcharth

    Cool.

    almost 2 years ago

20. Redsan

    Looks great!

    almost 2 years ago

21. Courtney Bradford

    This is fantastic– the shape, texture, typeface. Excellent work!

    almost 2 years ago

22. Evan Richards

    I would happily pay for this font if you made it so. Please do, please... :)

    1likes

    almost 2 years ago

23. Matthew Smith

    This turned out amazing bro.

    almost 2 years ago

24. Chandler Van De Water

    So the client digs it!

    We're gonna be making an American Apparel triblend shirt with an acid wash or discharge print of this design. Would anyone want a shirt or (as Jesse suggested) a sticker? I'll post details when they're available.

    1likes

    almost 2 years ago

25. Emir Ayouni

    I want a shirt Chandler... My VISA is ready!

    Oh and the type also ofcourse. Is it possible to buy it as a package? :D

    almost 2 years ago