Topline
Challenge
Rebranding for a large gas station chain, which included a sub-brand for gas station cafes, loyalty programs and the design of the "brand space" (with both the interiors and exteriors of existing and future locations).
Solution
We developed a new graphic language for the parent company and subsidiaries, supervised the implementation of projects, and established close long-term interaction between the agency and the client's team.
Outcome
The fulfillment of the goals led to the growth of such indicators: Brand Awareness, Gross Profit (gas station), Gross Profit (from related services - cafe, shop). Another result is 5+ years of joint work.
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