Kimberlight - Brand Identity

Kimberlite is an igneous rock, which sometimes contains diamonds.

It is named after the town of Kimberley in South Africa, where the discovery of an 83.5-carat Diamond, called "The Star of South Africa", in 1869. spawned Diamond Rush and the digging of the open-pit mine called "the Big Hole".

The owner's idea is whoever purchases a product from this company, is a "Diamond" (a way to make customers feel special).

The owner changed the name "KIMBER(LITE)" to "KIMBER(LIGHT)", for copyright reasons.

Kimberlight is a unique custom hat company and its target audience is a fashion group, ages between 16-30.

Brand feel: minimal, timeless, modern.